Let’s say you love coffee (or tea, or cocoa, or whatever … just go with me here) and I happen to sell the best coffee around. For $5, I will sell you one large (venti??) cup of coffee.

But, let’s say that you find the same coffee for $3 somewhere else, and their coffee is fresher and richer. Where would you go?

To the other shop, right?

I don’t blame you. This is a vendor relationship. You are loyal to me until you can get a better product for a better price somewhere else. This works great to encourage competition in a free economy, but it is terrible for relationships. Continue reading “THE SECRET OF LOVE”